A manifesto campaign for Fresenius Kabi's KabiCare program, capturing real moments of patient care across North America.
services
Brand Campaign, Live-Action
client
Fresenius Kabi
year
2025
Showcasing holistic care beyond diagnosis, our manifesto video captures real-life moments shot across North America. With the KabiCare program, Fresenius Kabi emphasizes a broader vision of patient care, where compassion meets everyday life.
The Brief
Fresenius Kabi needed a brand manifesto that went beyond product messaging to communicate the heart of their KabiCare patient support program.
Our Approach
We developed a concept rooted in authenticity — real patients, real moments, real locations across North America. No stock footage, no scripted testimonials. The campaign captures the quiet, human side of care that happens outside the clinic.
The Result
A cinematic manifesto film and supporting campaign assets that positioned KabiCare as more than a program — a philosophy of care.
