Mobile Phlebotomy
Award-winning animation for NeoGenomics' mobile phlebotomy program, bringing cancer testing to patients' homes.
Overview
During the pandemic, delayed diagnoses were costing cancer patients critical time. NeoGenomics needed to quickly communicate a new mobile phlebotomy program that brought blood-based testing, including their InVisionFirst-Lung Liquid Biopsy, directly to patients' homes at $0 out-of-pocket cost. The content had to be clear enough for patients while accurate enough for oncology professionals.
We produced an animated educational video that walks viewers through the mobile phlebotomy service step by step, making a complex diagnostic process feel accessible and human. The piece earned two industry recognitions: a 2021 Dot Comm Gold Award for Website Animation and a 2021 Viddy Platinum Award for Short Form Video in Health & Wellness.
Services
Moments
