Living With XLH
A patient testimonial campaign for Crysvita, following Litissia's journey living with XLH.
Overview
Crysvita needed authentic patient content for a rare condition, X-linked hypophosphatemia (XLH). The biggest challenge wasn't production, it was finding the right person. XLH affects a small patient population, making casting significantly more difficult than a typical pharma testimonial. We managed the full casting process and found Litissia, whose story brought genuine credibility to the campaign.
We filmed over multiple days in Toronto, capturing in-depth interviews with Litissia and her husband alongside lifestyle b-roll with their two children. The multi-day shoot gave us time to build trust with the whole family and capture authentic moments, not staged ones. The result is a testimonial that shows the real impact of XLH on a family, not just a patient."
Services
Moments
