In Hiding
A broadcast campaign for Janssen's Tremfya, helping adults with plaque psoriasis step out of the shadows.
Overview
Janssen needed a broadcast campaign for Tremfya that captured the emotional journey of adults living with moderate to severe plaque psoriasis, moving from hiding to reclaiming their lives. The creative had to feel cinematic and authentic while meeting pharma broadcast compliance.
We shot the entire campaign on a virtual wall, building the outdoor environments in Unreal Engine. This gave us full control over lighting, location, and mood without the logistical constraints of traditional location shoots, delivering a cinematic broadcast spot with the precision pharma requires.
Services
Moments
